12-Month Marketing Plan
Industry-Leading Programs & Care
As an entrepreneur, your home care franchise with Home Care Assistance may or may not be your first business endeavor, but in either case, it is likely you’ll be facing a new set of challenges and opportunities. For many entrepreneurs, marketing their new service is one of the most daunting aspects of business ownership. To help you be successful in this area, we provide resources, tools and proven strategies so that you can effectively market your home care business.
To this end, we have developed a comprehensive 12-Month Marketing Plan. This step-by-step guide ensures that you have all the information you need to successfully advertise your new company. We help you differentiate from the competition by emphasizing the aspects that make our brand unique, including our Cognitive Therapeutics Method™, Hospital to Home Care program and Balanced Care Method™. Show your clients and community why we’re not just the gold standard, but the absolute best choice.
Emphasizing Every Available Channel to Market Your New Business
Our 12 Month Marketing Program gives our franchise owners a complete guide to marketing their new home care services effectively throughout their first year in business. We’ll give you invaluable marketing strategies, tips and to-do lists.
We cover topics such as:
- Consumer advertising
- Digital marketing
- Social media
- Public relations
- Referral marketing
- Event marketing
- Community networking
Some franchise groups only focus on specific channels for their marketing goals and most heavily utilize the referral marketing model. At Home Care Assistance, we utilize every available marketing channel in order to get the word out about our services. Let your community know about the Home Care Assistance difference!
We give you the tools and resources you need to inform your community about the aspects that set Home Care Assistance apart, including:
- Case studies
- On-brand advertising
- Marketing collateral
- Cognitive Therapeutics Method™
- Balanced Care Method™ and Happy to 102 book
- Healthy Longevity Book Series
- Red Bag Referral Campaign
Contact Us to Learn More About Our Home Care Assistance Franchise
Our plan provides marketing information and proven strategies for your first 52 weeks in business. As you build a brand that is recognized within your community and trusted by individuals and families throughout your territory, we’re convinced you’ll soon be able to see the benefits of this time-tested marketing model. Call Home Care Assistance to learn more about our powerful training, support and marketing tools, including our 12 Month Marketing Plan, designed to start your business off on the right foot!
“This business is NOT a commodity when you have the programs, support, and systems that we employ at Home Care Assistance. We stand out – consistently.”
- Lori Columbus, OH
“People come in and immediately sense our professionalism, our empathy, and that there really is something unique about us – something that just can’t be experienced over the phone.”
- Ted Scottsdale, AZ
“Because we are with our clients for so many hours per day, we have the opportunity to really become a positive force in helping him or her live the life that he or she wants.”
- Matt Lincoln, NE
“No one else provides the concierge level of in-home personal care that Home Care Assistance does!”
- Andy Richmond, VA
“Joining the Home Care Assistance family was the best career decision I ever made.”
- Carol White Prescott, AZ
9 out of 10
seniors prefer to age at home.
people turn 65 every Day!
Median Revenue Third-Year Performance