• The fastest growing segment of the American population is over 65, and this group is expected to double within 30 years and continue growing for 50
• Of those who are 65 or older, 5 million receive home care services
• Approximately 2 million of these individuals pay privately for home care services, translating to 740 people per population of 100,000
• Entrepreneur magazine recently deemed home care one of the “greatest business opportunities of all time.”

• Today’s North American seniors make up the most affluent generation in history
• Every year, seniors account for 14% of the spending power in North America: approximately $588 billion
• Seniors spend 67% more than the average consumer on health care
• The fee for a single client receiving 24 hour a day home care services ranges nationally from $135-$245 (an average of $200 a day), or:

• $975 to $1,715 per week
• $49,275 to $89,425 per year
• $246,375 to $447,125 per 5-year period